Midwest Floor Covering, Inc. Privacy Policy
Effective Date: August 13, 2026
Midwest Floor Covering, Inc. ("Midwest," "we," "our," or "us") respects your privacy and is committed to protecting personal information. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information in connection with our website and describes applicable privacy rights.
This Privacy Policy applies to information collected through our website, including information submitted through forms and other online interactions with us. It does not apply to information collected offline or to the privacy practices of third-party websites or services that we do not control.
1. Information We Collect
Depending on how you interact with our website, we may collect the following categories of personal information:
A. Information You Provide
We may collect information you voluntarily provide, including your name, email address, telephone number, mailing address or project location, and information about your project, flooring needs, service inquiries, or other requests.
B. Information Collected Automatically
When you visit our website, we may automatically collect certain technical and usage information, including your IP address, browser type, device information, referring URLs, pages viewed, time spent on pages, and other website interaction information.
We use this information to operate, secure, analyze, and improve our website and services.
C. Sensitive Personal Information
We do not intentionally seek to collect sensitive personal information through our website. If sensitive personal information is voluntarily provided to us, we will process it only as permitted by applicable law and as reasonably necessary for the purposes for which it was provided.
D. Business and Professional Information
If you interact with us in a business or professional capacity, we may collect information relating to your employer, organization, role, or business affiliation. Certain privacy laws may treat information relating to individuals acting in a commercial or employment context differently from information relating to consumers acting in an individual or household capacity.
E. Sources of Personal Information
We may obtain personal information from:
- you directly;
- your browser, device, or interactions with our website;
- cookies and similar tracking technologies;
- service providers that process information on our behalf; and
- publicly available business information and business visitor identification services
2. How We Use Personal Information
We may use personal information to:
- respond to inquiries and requests;
- provide estimates, products, and services;
- communicate with you regarding projects, services, or inquiries;
- understand interest in our products and services;
- operate, maintain, analyze, and improve our website;
- improve website functionality and user experience;
- detect, prevent, and investigate fraud, security incidents, and misuse;
- protect our rights, property, systems, and users;
- comply with legal and regulatory obligations; and
- carry out other purposes disclosed at the time information is collected or otherwise permitted by applicable law.
3. Disclosure of Personal Information
We may disclose personal information for legitimate business purposes and as otherwise permitted or required by law.
Depending on the circumstances, we may disclose information to:
- employees and internal personnel;
- contractors and subcontractors who provide services on our behalf;
- service providers that support our business operations, such as customer relationship management, hosting, analytics, communications, and website service providers; and
- governmental authorities, regulators, courts, or other parties when required by law or when reasonably necessary to protect our rights or comply with legal obligations.
We do not sell personal information as defined under applicable privacy laws, and we do not use personal information for cross-context behavioral advertising or targeted advertising.
Where we engage service providers to process personal information on our behalf, we take reasonable steps to require them to protect the information and process it only for authorized purposes.
4. Cookies and Tracking Technologies
We use cookies and similar technologies to operate our website, understand website usage, improve functionality, and analyze performance.
Our Cookie Policy provides additional information about the categories of cookies and similar tracking technologies used on our website and available choices.
Where applicable law requires consent before certain tracking technologies are used, we will obtain consent as required.
5. Data Processing and International Transfers
Personal information may be processed in the United States and in other countries where Midwest or our service providers operate. Where such processing occurs, we take reasonable steps to require appropriate privacy and security protections consistent with applicable law and our agreements with service providers.
6. Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing services, maintaining business records, complying with legal obligations, resolving disputes, protecting our rights, and enforcing agreements.
When personal information is no longer required, we take reasonable steps to securely delete, destroy, or anonymize it, subject to applicable legal, contractual, or operational requirements.
7. Data Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no method of transmission or storage is completely secure, and we cannot guarantee the absolute security of personal information.
8. Privacy Rights
Depending on where you reside and applicable law, you may have certain rights regarding your personal information, including rights to access, correct, delete, or obtain a copy of certain personal information, or to opt out of certain uses or disclosures of personal information.
These rights are subject to applicable legal exceptions and limitations.
9. Exercising Your Privacy Rights
To exercise an applicable privacy right, you may submit a request by:
Email: office@mwfloor.com
Subject line: Privacy Request
We may request information reasonably necessary to verify your identity and the authenticity of your request. We will respond to requests within the time period required by applicable law.
We will not discriminate against you for exercising rights provided by applicable law.
10. Third-Party Websites and Services
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, security, or policies of third parties that we do not control.
We encourage you to review the privacy policies of third-party websites before providing them with personal information.
11. Children's Privacy
Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the website.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, website technologies, service providers, or applicable legal requirements.
When we make changes, we will post the updated policy on this page and revise the Effective Date above.
13. Contact Information
If you have questions about this Privacy Policy or our privacy practices, please contact us:
Midwest Floor Covering, Inc.
Email: office@mwfloor.com
Address: 3725 Touzalin Ave, Lincoln, NE 68507